PHIL/GEEK/PHIL

Sometimes advertising goes a bit too far. I’m not particularly shocked by these next images, but I really think they are in bad taste. In an attempt to market their pregnancy test, EXACT has comissionned Lowe (ad agency) to create this campaign and have aptly labelled it “the second best way to know if you’re pregnant”. I suspect a viral strategy, because there is no way people are not going to be talking about this all week.

Overall ridiculous, but very intriguing and I have to say the idea itself isn’t so bad. The visual representation though, is another story. It’s borderline nauseating and somewhat alien.

PS: I secretly love it.